Building the value of Australian Design through a collective and collaborative voice!
The Australian Design Alliance (AdA) is an alliance between the peak professional organisations representing designers across all aspects of Australia’s design industry.
OUR GOALS
The AdA’s goals have been developed to maintain the organisation's focus moving forward in the current environment.
1
To raise the profile of design as a significant contributor to the Australian economy and to encourage our design community to step up and recognise this contribution.
2
To be the representative link between the design industry and government, leading policy change and innovation to embed a National Design Policy (NDP) into the Australian Innovation Agenda.
3
To create stronger and more collaborative links between AdA member organisations to strengthen the voice of all sectors of design in Australia.
OUR MISSION
To achieve more significant advancement, recognition and valuing of Australian Design by governments, business and the broader community by ‘Building the value of Australian Design through a collective and collaborative voice!’
OUR VISION
To develop a culture of Design in Australia to strengthen economic competitiveness, innovation and sustainability.
OUR DEFINITION OF DESIGN
Design is an intellectual process of insight, discovery and conception that makes a positive contribution to the human condition and a better world.
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
Charles Eames, Designer