Job Description

Search Marketing Specialist

This high-visibility position will support search marketing streams for our Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through Digital Commerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Responsibilities

• Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands
• Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals
• Optimize campaigns at regular cadence to hit key KPIs
• Identify test and learn opportunities and lead test execution
• Conduct estimation for annual and monthly budgets
• Ensure deployment of best practices across all paid search activities
• Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion
• Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions
• Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
• Test and measure automation capabilities and include results on a quarterly basis

Compensation and Benefits

• The expected compensation range for this position is between $89,000 - $149,000
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

• Prior experience with retailer search platforms like Amazon search (AMS), Kroger, or Walmart preferred. Google AdWords experience a plus
• Experience with within an agency environment preferred
• Expertise with Microsoft Excel, Word, and PowerPoint is required
• 4+ years experience in running paid search campaigns
• Prior experience with CPG companies preferred
• Ability to communicate, collaborate effectively at various levels of the organization
• Strong critical thinking and problem-solving skills
• Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
• Team player with the ability to excel in an agile, collaborative, ambiguous environment
• Ability to multitask and handle other duties as assigned
• Proven fiduciary responsibility/ease of management for large scale budgets

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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