Job Description
Company Job Title: Digital Content Creator
Overview:
We are looking for a creative and skilled Digital Content Creator to develop engaging and high-quality content across multiple digital platforms. The ideal candidate is passionate about driving engagement across digital channels through social media, has a proven track record of success in email marketing using HubSpot and thrives in a collaborative, fast-paced environment.
Key Responsibilities:
- Content Creation & Editing:
- Create high-quality, engaging content for use on social media posts, email campaigns, landing pages and other digital platforms.
- Film and edit text, images, video, and other multimedia content to align with our brand's voice and objectives.
- Collaborate with the global marketing team to align content with branding, campaign goals and audience engagement strategies.
- Corporate Social Media Management:
- Lead and manage social media content strategies, with a particular focus on LinkedIn and YouTube, to drive engagement, leads, and brand awareness.
- Create and schedule posts, videos, and other content, ensuring that messaging aligns with corporate values and campaigns.
- Monitor social media channels, track engagement metrics, and adjust strategies as needed to meet key performance indicators (KPIs).
- Track and analyze content performance using analytics tools, optimizing for engagement and growth.
- Stay up to date with industry trends, social media best practices, and emerging digital tools.
- Email Marketing:
- Design, create, and send out email campaigns using HubSpot.
- Create email nurturing campaigns that guide leads through the customer journey, from awareness to conversion.
- Implement and manage lead scoring strategies using HubSpot’s lead scoring tools to track and optimize lead generation efforts.
- Analyze email performance metrics, A/B test campaigns, and continuously optimize for better engagement and conversion rates.
- SEO & Analytics:
- Use SEO best practices to optimize content for visibility on social media and search engines
- Leverage HubSpot's analytics tools to track content performance across email, social media, and other channels, and provide regular reports to the team.
Qualifications:
- Experience:
- Minimum of 2 years’ experience in corporate social media management as a Digital Content Creator, Social Media Manager, or similar role.
- Minimum of 2 years’ experience using Hubspot with a proven track record of success in creating and managing digital marketing campaigns.
- Minimum of 2 years’ experience in photography and videography using design tools (e.g., Adobe Creative Suite, Canva) and video editing software (e.g., CapCut, Adobe Premiere, Final Cut Pro).
- Strong portfolio showcasing digital content creation skills, including social media posts, video editing, and graphic design.
- Familiarity with SEO best practices and tools (Google Analytics, SEMrush, etc.).
- Requirements:
- Ability to work independently and thrive in a fast-paced, deadline-driven environment with multiple projects running simultaneously.
- Strong collaborator who enjoys working across teams to achieve business goals.
- Highly organized, with attention to detail and the ability to manage time effectively to meet deadlines.
- Proactive and resourceful, with the ability to adapt to new tools, trends, and technologies.
- Preferred Qualifications:
- Familiarity with social media advertising and paid content promotion.
- Advanced knowledge of LinkedIn and YouTube content best practices, including video production and social media strategy.
- Expertise with HubSpot for email campaigns, CRM, and analytics. Having a HubSpot Certification(s) is a plus.
- Strong written and verbal communication skills, with the ability to adjust content tone for various platforms and audiences.
Benefits:
- Competitive salary and benefits package
- Flexible working arrangements (remote/hybrid options)
- Opportunity to work with a creative and dynamic team
- Professional development and career growth opportunities
How to Apply:
Please submit your resume, portfolio, and a cover letter outlining your experience with corporate social media management, content creation, and HubSpot campaigns.
Job Tags
Remote job, Flexible hours,