Email Marketing Lead Job at Guardian Sports, Peachtree Corners, GA

YjRkSy82cjA3UzlDem5aTVp6eGV4UTA0cnc9PQ==
  • Guardian Sports
  • Peachtree Corners, GA

Job Description

Who we are.  

At Guardian Sports, we manufacture sports equipment that is trusted by teams in the most elite football & lacrosse leagues across the country – the NFL, CFL, NCAA, PLL, & WLL to name a few. We have a true passion for protecting athletes and use our 20+ years of material science expertise to continually develop technologies that can enhance sports equipment.

 

We are a fast-growing, innovation-driven company seeking a creative and data-driven Email Marketing Lead to oversee all brand email marketing efforts across our product lines. This role will own strategy, execution, and performance, ensuring every email reflects our brand standards while delivering measurable impact.

 

The Email Marketing Lead will manage the full lifecycle of email communication, from campaign planning to reporting, while maintaining the unique voice of each product line and objective. This person will collaborate closely with marketing and creative teams to develop high-performing campaigns that engage and convert. 

What you’ll do.   

Oversee all brand email marketing efforts across our product lines for both our ecommerce and B2B channels. This role will drive strategy, execution, and optimization of email campaigns that align with company goals, uphold brand standards, and deliver measurable results. The ideal candidate is both creative and analytical, someone who can craft engaging messaging and manage complex automations, while maintaining the unique voice of each brand.

Key responsibilities.  

  • Oversee all brand email marketing initiatives, ensuring consistent voice, tone, and visual identity aligned with Guardian Sports branding while maintaining the distinct voice of each product line.
  • Develop and execute comprehensive email marketing strategies that align with overarching marketing goals and brand priorities.
  • Serve as the go-to expert for all email marketing–related questions, best practices, and emerging trends.
  • Manage relationships with email marketing and automation platforms (e.g., Klaviyo, HubSpot Marketing).
  • Analyze campaign performance and report on key metrics (open rate, CTR, conversion rate, deliverability, etc.), identifying insights and opportunities for optimization.
  • Oversee audience segmentation, personalization, and customer journey mapping to maximize engagement and conversion.
  • Stay current on platform updates, automation tools, and design trends to keep campaigns innovative and effective.
  • Partner with the Marketing Manager to ensure email strategies integrate seamlessly with campaigns, product launches, and broader marketing initiatives.
  • Collaborate cross-functionally with content, design, and partnerships teams to produce cohesive and engaging creative.
  • Ensure all email programs uphold brand reputation and reflect a high standard of quality, compliance, and professionalism.

 

Who you are.   

  • BA/BS degree in Marketing, Business, Sports Marketing or a related field 
  • 4+ years of experience in email marketing, preferably within consumer brands or e-commerce.
  • Proven success managing and optimizing automated and campaign-based email programs.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience managing and mentoring direct reports.
  • Excellent communication, organizational, and project management skills.
  • Working knowledge of segmentation, deliverability, A/B testing, and customer lifecycle marketing.

Tools you’ll use   

  • Klaviyo
  • HubSpot Marketing
  • Canva

 

  Why Guardian Sports?  

  • Competitive salary & performance incentives.
  • 401(k) with company match.
  • Health, dental, vision & life insurance.
  • Paid time off & parental leave.
  • Chance to make an impact at a high-growth, innovative sports company.

Expectations  

  • Schedule: M-F, 9:00-5:00 PM ET in office
  • Location: Peachtree Corners, GA (commute or relocate required)
  • Travel: Less than 10%

Job Tags

Work at office, Relocation,

Similar Jobs

LanceSoft

Travel RDN - Registered Dietitian Nutritionist Job at LanceSoft

 ...Job Description LanceSoft is seeking a travel RDN - Registered Dietitian Nutritionist for a travel job in Baltimore, Maryland. Job Description & Requirements ~ Specialty: RDN - Registered Dietitian Nutritionist ~ Discipline: Allied Health Professional ~ Start... 

Holiday Inn Club Vacations

Custodian Job at Holiday Inn Club Vacations

Job Description Job Description This position will be responsible for the interior and exterior cleaning/ sanitizing of all common areas to include offices, restaurants, shops, parking lots, and restrooms. This position will perform thorough cleaning of all common ...

Amdex Corporation

Data Analyst Job at Amdex Corporation

 ...Rockville, MD | CLEARANCE/ACCESS LEVEL: NACI This position is...  ...Company Avar The Art of Data Science We are a seasoned...  ...health IT operations leveraging experience and trusted talent to solve...  ...you, its just data. Data analyst (entry level) Responsibilities:... 

BoF Careers

Director, Strategy - Old Navy (San Francisco) Job at BoF Careers

 ...Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every...  ...of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality... 

Article

Warehouse Associate - $18.50/hr +3 weeks of vacation (Florida) Job at Article

 ...Department: Warehouse Location: Jacksonville Description Hi there, were Article. Since 2013, we've been creating remarkably better furniture experiences one sofa at a time. As a Warehouse Associate, you will unload containers of boxed furniture, organize the...