Job Description

RESPONSIBILITIES:

• Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
• Take a creative brief and turn it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (including copywriting/editing as needed).
• Understand and build subscriber segments across multiple data sets to ensure targeted messaging and maximize campaign effectiveness to business goals.
• Maintain standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative and/or content versioning for different audiences).
• Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
• Partner with analytics team for reporting and performance readouts.

REQUIRED SKILLS:

• 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
• Strong understanding of email marketing principles, including email design, copywriting, and segmentation (SQL experience a plus).
• Proven track record of success in developing, executing, and measuring email marketing campaigns that drive results.
• Proficient in email design software – Adobe Creative Suite (Photoshop, Xd, Illustrator) and Figma preferred. Ability to resize images, create animated gifs, design within artboards, etc. High-level understanding of how HTML and CSS development influences email design.
• Experience with an enterprise-level email service provider (ESP) – Salesforce Marketing Cloud (ExactTarget) preferred (Einstein, A/B testing, and AMPscript experience all a plus).
• Experience with project management software – Jira preferred.
• Strong organizational and time management skills to meet agreed-upon timelines and deliverables. Ability to work independently and as part of multiple teams. Meticulous attention to detail.
• Excellent written and verbal communication and interpersonal skills.
• Demonstrated ability to think critically and strategically for a variety of use cases.

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