Search Engine Optimization (SEO) Specialist Job at Caterpillar Brazil, Chicago, IL

WUlKSjhxcnk0UzVFd1hKSWJ6eGF5QTR3cmc9PQ==
  • Caterpillar Brazil
  • Chicago, IL

Job Description

* Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.* Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.* Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.* Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.* Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.* Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.* Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.* Ensure compliance with Core Web Vitals and mobile-first indexing.* Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.* Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI* Develop and enforce SEO governance, standards, and documentation.* Provide SEO & GEO training & education to applicable audiences**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s Degree or higher in Marketing, IT, Data Analysis or related field* Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.* Experience leading through influence across different levels of the organization* Experience with international SEO, hreflang implementation, and multilingual site structures.* Ability to simplify and explain complex topics to non-SEO / GEO audiences* Excellent analytical, problem solving, communication, and project management skills.* Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.* Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).* Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).* Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr Caterpillar Brazil

Job Tags

For contractors, Flexible hours,

Similar Jobs

Industrial Security Integrators, LLC

Junior Cloud Engineer with Security Clearance Job at Industrial Security Integrators, LLC

Industrial Security Integrators, LLC (ISI Enterprises) is seeking a motivated and detail-oriented Junior Cloud Engineer to join our team. The ideal candidate will have hands-on experience in Microsoft 365 and Azure environments, with a strong focus on device management,... 

Ventures Unlimited Inc

SAP FICO Functional Consultant Job at Ventures Unlimited Inc

 ...Required Skills: o SAP FI : 5-10 years o Analytical Thinking : 5-10 years SAP FICO functional experience specializing in design and configuration of SAP Finance modules. Experience in 2-3 full implementation of SAP FI modules. Experience in gathering business... 

Pomp's Tire Service

CDL Truck Driver - Home Daily Job at Pomp's Tire Service

 ...supervision Ability to lift, pull and/or push up to 100 pounds repetitively Able to lift and move commercial, passenger, and light truck wheel assemblies repetitively Ability to effectively communicate with customers and co-workers Dont let your career stall... 

Platform Aerospace

UAV PILOT II-III (College Park) Job at Platform Aerospace

 ...JOB TITLE: UAV PILOT II-III DEPARTMENT: FLIGHT OPERATIONS REPORTS TO: DEPLOYMENT SITE LEAD EMPLOYMENT TYPE: 1099 CONTRACT CLEARANCE TYPE: SECRET Job Summary: Under minimal supervision, supports the ground and flight operations of an Unmanned Aircraft... 

Canon U.S.A., Inc.

Branch Service Manager Job at Canon U.S.A., Inc.

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent...