Job Description

Job Description

Job Description

Work Location: Remote, Anywhere in the USA

About Us

MXR Imaging is a leading national provider of comprehensive medical imaging solutions, built on over six decades of family-owned history. Our deep roots and strategic growth underscore our stability and medical imaging expertise, allowing us to serve customers across the nation and continually expand our reach in the evolving healthcare landscape. We are dedicated to forging trusted partnerships and delivering innovative solutions that empower medical professionals.

As a full-service partner, we provide a diverse portfolio of high-quality new, preowned, and refurbished imaging equipment, spanning X-Ray, Ultrasound, MRI, CT, and PET CT technologies. Beyond equipment, our commitment extends to full lifecycle support, including expert maintenance, repair, seamless installations, careful deinstallations, and comprehensive shielding solutions. Our evolution, marked by strategic acquisitions and our rebranding in 2019, reflects our dedication to meeting all of our customers' medical imaging needs.

Job Summary

Opportunity at a Glance

At MXR Imaging, our marketing team is at the forefront of a dynamic period of growth, driven by our expanded offerings and strategic acquisitions within the medical imaging industry. This presents an exciting opportunity to unify and elevate our brand messaging, ensuring a cohesive and impactful presence. Our core focus is on building out a robust marketing funnel, creating resilient marketing infrastructure, and optimizing our parent brand for a successful, scalable future.

We are seeking a creative, collaborative, and results-driven individual to join our B2B marketing team remotely. This full-time position is ideal for a candidate with 5 years or more of experience within their Marketing career and plays a pivotal part in enhancing our brand presence through strategic digital marketing initiatives and compelling content creation. The ideal candidate will combine strong research, writing, and editing skills with extensive experience in SEO, paid media, digital platforms, and analytics, actively contributing to the continuous optimization of our marketing operations and infrastructure to strengthen MXR's online presence and connect with our audiences effectively. We're looking for someone who can collaboratively help us shape that vision and bring it to life.

Job Responsibilities

• Marketing Foundations: A commitment to continuously optimizing our marketing operations and a collaborative drive to strengthen our technological foundation for enhanced effectiveness.
• Web Page Development : Collaborate with the team to develop SEO-optimized web pages and product pages, while ensuring alignment with our product offerings and target audience.
• Content Creation : Develop engaging, informative materials across multiple platforms and for all stages of the customer journey including educational resources such as, infographics, educational videos, SEO landing pages, guides, case studies, FAQs and relevant product-focused content for decision-making.
• SEO Optimization : Optimize website technical SEO elements, including site architecture, crawlability, indexability, page speed, and structured data, to enhance search engine performance to improve organic visibility and increase website traffic.
• Digital Strategy Integration : Plan and execute marketing campaigns that align with growth goals: focusing on boosting online visibility, advancing engagement, and increasing lead generation.
• Paid Advertising: Manage and optimize paid advertising campaigns, including Pay-Per-Click (PPC) on search engines and paid social media advertising.
• Analytics and Performance Tracking : Leverage tools like Google Analytics, Account Engagement, and SEMrush to monitor campaign performance. Use A/B testing and data insights to evaluate what's working, refine strategies, and translate learnings into actionable recommendations that drive business growth.
• Collaborative Campaigns : Work closely with internal teammates and cross functional partners including sales, sales enablement, product, and operations to develop and execute marketing strategies that support business objectives.
• Customer-Centric Messaging : Develop and implement strategies to effectively segment our broad target audience across diverse medical facility types and career specialties, enabling highly impactful and tailored nurturing campaigns.
• Brand Consistency & Alignment: Ensure consistent and professional brand representation across all marketing materials and channels, developing customer-centric strategies that align with our unique selling proposition and engage segmented audiences.

Technical & Professional Skills

• 5+ years of experience in digital marketing, content creation, and brand management, with a proven ability to build and optimize marketing infrastructure.
• Hands-on experience managing WordPress websites, including content updates, basic troubleshooting, and functionality optimization.
• Skilled in design tools like Adobe Creative Suite and Canva.
• Experienced in segmenting broad target audiences across diverse medical facility types and career specialties to enable highly impactful and tailored nurturing strategies.
• Proficiency in applying advanced SEO best practices (on-page, technical, and off-page), managing content efficiently within Content Management Systems (WordPress), and leveraging key digital marketing platforms and analytics tools for optimized campaign performance.
• Hands-on experience managing WordPress websites, including content updates, basic troubleshooting, and optimizing site functionality.
• Proven experience leveraging diverse analytics platforms to rigorously evaluate marketing performance metrics, identify actionable insights, and proactively optimize digital strategies for improved ROI and efficiency.

Key Attributes & Soft Skills

• Exceptional writing, editing, and proofreading skills that align with the brand persona.
• Strong project management skills with the ability to handle multiple priorities and meet established timelines.
• Analytical mindset with an innate eye for process improvement and a strong ability to identify inefficiencies, improve workflows, and implement effective marketing processes.
• Creativity and a data-driven approach to developing impactful marketing strategies from planning through implementation.
• Collaborative team player with excellent communication skills and a proactive approach to supporting cross-functional teams and providing interdepartmental assistance as needed.
• Strong attention to detail and adaptability in a dynamic work environment is needed.
• Ability to balance short-term demands with long-term projects and proactively manage deadlines.

Preferred Skills

• Bachelor's degree in a relevant field or 5 or more years of equivalent professional experience in marketing.
• Familiarity with the B2B healthcare industry, biotechnology, or similar fields.
• Knowledge of engagement tracking platforms such as Salesforce and Pardot/Account Engagement.
• Ability to apply basic HTML/CSS for updating and optimizing website and landing page content, including the implementation and management of UTM parameters for campaign tracking.
• Proficiency in utilizing Elementor for comprehensive website content updates, layout adjustments, and troubleshooting technical issues to ensure optimal web functionality.
• Demonstrated experience in brand development, strategic branding initiatives, and consolidating brand identities across diverse platforms.
• The ability to conceptualize, create, and edit engaging video content for diverse marketing channels (e.g., web, social media, ads) that aligns with brand messaging and campaign objectives.
• Strategically leverage AI and advanced analytics to process vast web-based data for actionable insights and enhance content creation processes to produce human-quality, detailed information that solves for our target audience's needs, continually exploring innovative AI applications across all digital marketing efforts.

Compensation & Benefits

We believe in supporting our team members with a comprehensive and competitive benefits package designed to foster well-being and financial security. For this role, the salary range is $50,000 - $70,000 annually , based on experience.

Our flexible benefits package includes:

• Health & Wellness: Comprehensive medical, dental, and vision insurance providing full coverage to ensure your well-being.
• Financial Security: A 401(k)-retirement plan with a company matching percentage of up to 6%, short-term and long-term disability coverage, and life insurance.
• Work-Life Balance: Paid Time Off (PTO), allowing you to recharge and enjoy personal time.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee frequently is required to stand, walk, sit, reach with hands and arms, and talk or hear. The employee is occasionally required to climb or balance, stoop, kneel, and crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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