Social Media Content Creator Job at Riley Smith Group, Miami, FL

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  • Riley Smith Group
  • Miami, FL

Job Description

Full-time, In-Office — Coconut Grove, Miami

*YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY*

ROLE DESCRIPTION

Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level.

This is not a vibes-only creative role.

This role is for someone who can create consistently, ship fast, track performance, and improve week over week ; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team.

You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving inbound interest and conversations through organic social — in close partnership with our sales and marketing teams.

If you are equal parts creator and operator , this role is for you.

Primary Platforms: Instagram, TikTok, YouTube

Secondary / Distribution: Facebook, LinkedIn, Google Business

WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
  • Consistent posting cadence established across priority platforms
  • Clear content pillars defined and executed weekly
  • Engagement rate trending upward month over month
  • 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries
  • Content calendar fully owned and executed without reminders
  • Weekly performance insights shared proactively with the marketing team

This role is accountable for outcomes, not just output.

KEY RESPONSIBILITIES

High-Performance Content Creation

  • Film and edit short-form video content for Reels, TikTok, and Shorts
  • Capture real-time content at listings, events, office moments, and around Miami
  • Edit using CapCut Pro, Descript, or similar tools
  • Create branded carousels, reel covers, and visual assets in Canva
  • Write strong hooks, scripts, and visual concepts designed to stop the scroll
  • Contribute to long-form content development and repurposing when needed
  • Shoot primarily on iPhone, with access to professional equipment as appropriate

Captions, Hooks & Messaging

  • Own caption performance across all platforms
  • Write compelling, platform-specific copy that drives engagement and conversation
  • Maintain consistent brand voice while optimizing based on analytics
  • Test, iterate, and improve messaging continuously

Platform Ownership & Community Engagement

  • Own posting, scheduling, and content calendar execution
  • Actively engage with comments, DMs, followers, past clients, and Miami locals
  • Spark conversations and identify warm inbound opportunities through organic content
  • Maintain a positive, on-brand presence across all platforms

Performance, Analytics & Optimization

  • Track weekly performance across platforms
  • Monitor engagement, retention, saves, shares, and inbound signals
  • Identify what’s working, what’s not, and why
  • Present insights and recommendations proactively
  • Optimize content based on real performance, not guesses

Execution, Speed & AI Integration

  • Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration
  • Turn real-time moments into content quickly
  • Manage multiple formats and deadlines without hand-holding
  • Ship polished work consistently in a fast-paced environment

WHO YOU ARE

  • A disciplined creator who values consistency over perfection
  • A strong storyteller with a sharp eye for hooks and pacing
  • Comfortable being on-camera and behind the camera
  • Organized, proactive, and execution-focused
  • Data-aware — you care how content actually performs
  • Comfortable moving fast in a real estate / media environment
  • Someone who understands how organic content builds trust, influence, and inbound demand

REQUIREMENTS

  • 3+ years of hands-on content creation and social media management experience , preferably in a fast-paced brand, media, or creator-led environment
  • Proven experience filming and editing short-form video
  • Strong caption writing and storytelling skills
  • Advanced Canva proficiency
  • Experience managing content calendars and posting schedules
  • Solid understanding of analytics, engagement metrics, and retention
  • Comfortable using tools like CapCut Pro, Descript, or similar
  • Strong communication and community engagement skills

BONUS (NOT REQUIRED, BUT A PLUS)

  • Real estate or lifestyle brand experience
  • Long-form content experience (shooting, scripting, or editing)
  • Experience with professional camera equipment
  • Familiarity with Monday.com, Hubspot, or similar platforms

COMPENSATION & GROWTH

  • Competitive salary based on experience
  • Growth path into a senior or lead media position as the department scales
  • Access to professional equipment, in-house studio, and AI tools
  • Industry events, conferences, and summits
  • Structured PTO

RECURRING MUST-ATTEND RSG EVENTS:

  • Coconut Grove Real Estate Talks (Local; Bi-annual)
  • RSG Happy Hours (Select events throughout the year; Local; Recurring)
  • RSG Team Meetings (Select events throughout the year; Local; Recurring)
  • Tom Ferry Success Summit (Anaheim, California; Annual)

TO APPLY:

Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.

Job Tags

Full time, Work at office, Local area,

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