The ADA’s goal
Our goal is to promote the use of design as strategy to boost Australia’s productivity, sustainability and innovation.
The ADA emerged from a series of consultations about how design should be an integral element of Australia’s national innovation system at a time of rapidly changing business models and processes.
Australia’s design professionals are internationally renowned for their creative skills, project management and teamwork. These are crucial capabilities for a more productive Australian economy.
What we do
The Australian Design Alliance is pursuing three resolutions mandated by over 100 design sector representatives at its Launch event in September 2010.
- National design policy linked to Australia’s innovation agenda.
- Education and design skills at all levels from school to tertiary and professional education.
- Case studies demonstrating how good design can contribute to improved economic growth through supporting superior business models and improved public sector service delivery.