The Australian Design Alliance (AdA) is an alliance between the peak professional organisations representing designers across all aspects of Australia’s design industry.

Our Mission:

Is to achieve more significant advancement, recognition and valuing of Australian Design by governments, business and the broader community by ‘Building the value of Australian Design through a collective and collaborative voice!’

Our Vision:

Is to develop a culture of Design in Australia to strengthen economic competitiveness, innovation and sustainability.

The AdA’s Goal

The AdA’s goals have been developed to maintain the focus of the organisation moving forward in the current environment. These include:

  1. To raise the profile of design as a significant contributor to the Australian economy and to encourage our design community to step up and recognise this contribution.
  2. To be the representative link between the design industry and government*, leading policy change and innovation to embed a National Design Policy (NDP) into the Australian Innovation Agenda.
  3. To create stronger and more collaborative links between AdA member organisations to strengthen the voice of all sectors of design in Australia.

How you can help

The AdA relies on industry support to staff a small part time secretariat. To find out how you can help shape a more innovative, creative and resilient economy, please contact us.