Is to achieve more significant advancement, recognition and valuing of Australian Design by governments, business and the broader community by ‘Building the value of Australian Design through a collective and collaborative voice!’
Is to develop a culture of Design in Australia to strengthen economic competitiveness, innovation and sustainability.
The AdA’s Goal
The AdA’s goals have been developed to maintain the focus of the organisation moving forward in the current environment. These include:
- To raise the profile of design as a significant contributor to the Australian economy and to encourage our design community to step up and recognise this contribution.
- To be the representative link between the design industry and government*, leading policy change and innovation to embed a National Design Policy (NDP) into the Australian Innovation Agenda.
- To create stronger and more collaborative links between AdA member organisations to strengthen the voice of all sectors of design in Australia.