10/11/2014
Australian industry must shift its narrow approach to innovation
An interesting article by Professor Sam Bucolo in The Conversation.
This “design thinking” approach is gaining global attention and has emerged in other nations as a key driver of innovation. Some work has been done in Australia, at the firm level, with extremely positive results.
The next step would be to adopt design-led innovation at the sector level, using this approach to better understand sector-based challenges and frame alternative futures at the macro level.
